A public Service Announcement can generate new awareness in just 30-seconds.
Problem: Every year, shady and unregistered con-artists prey on unsuspecting investors. In some cases, life savings vanish.
Solution: This :30-second TV Spot/PSA for the Illinois Secretary of State/Securities Department, makes a compelling argument for making sure your broker is licensed.
Approach: We worked with our SOS contacts to write a :30-second script. We recruited talent for the various roles and scouted locations. We filmed in a slow-motion format to provide each scene additional weight. We provided the client with a short list of narrators and music choice.
The result is a :30-second spot that received considerable air-time throughout Illinois in 2015 and generated new awareness about the importance of making sure financial advisors are licensed.
Client : Illinois Secretary of State/Securities Department
Date : 07/15/2015
Skills : TV Spots/PSA's