Heroin Swing Set
Heroin Swing Set PSA is a national award-winning TV spot which paints a disturbing trend in teen heroin use.
Challenge: How do you alert parents and police to a disturbing consequence of the heroin epidemic?
Beedy Media Solution: Film a short vignette, featuring an innocent girl doing the unthinkable, using a swing set as a powerful metaphor of her two worlds colliding.
The 30-second spot is based on a concept first conceived the Illinois State Crime Commission Executive Director Jerry Elsner, who commissioned Karl Productions to create a series of spots that draw attention to the heroin epidemic in the Chicago area.
In this PSA, an unthinkable trend is highlighted; young Chicago-area teens, hooked on heroin, are turning to selling the last thing they posses — their own bodies. The :30-second spot depicts a young teen conducting an on-line search for “customers.” The innocent 13-year old girl makes contact, and waits in a park. When the older man arrives by car, the young teen hops from a swing, gets in the front seat, and the car pulls away.
“It’s a disturbing image but an important concept that parents and law enforcement need to comprehend,” says Karl Productions President David Beedy.
“No matter what it costs,” says Elsner, “The Illinois State Crime Commission will assist law enforcement in tracking down these predators of our children. Winning this recognition is great, because it brings much-needed attention to this issue and saving our children. ”
Heroin Swing Set is national Telly Award recipient. The Telly Awards was founded in 1979 and is the premier award representing the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “Karl Production’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”
The winning PSA was written and directed by David Beedy. Director of Photography was Anthony Flores. The PSA was edited by Dane Beedy and Post Production Manager Jamie Beedy.